A final opportunity to invest in Chelsea Residences by DAMAC, the world’s first football-branded residences

Dubai, UAE – 16 July 2026: DAMAC Properties, the largest private real estate developer in the UAE and the Middle East, has announced the launch of the sixth and final tower of Chelsea Residences by DAMAC, following the exceptional sell-out performance of the first five towers.

Developed in partnership with Chelsea Football Club, the landmark project has seen strong demand from investors and end-users, reinforcing the appeal of its waterfront location, branded residential proposition and lifestyle-led design. The launch of the final tower now presents the last opportunity to own an apartment within the world’s first football-branded residence.

Amira Sajwani, Managing Director, DAMAC Properties, said: “Chelsea Residences by DAMAC brings together an iconic global football brand, a prime waterfront setting and DAMAC’s signature approach to luxury living. With the launch of the final tower, investors have a rare opportunity to be part of a distinctive seafront community defined by panoramic sea views, wellness-led amenities and a lifestyle inspired by performance, leisure and resort-style living.”

As of 2025, Dubai leads the global branded residences market, with strong growth in transaction volumes of 26 percent YoY and growth in value of 51 percent YoY. Prices command a significant premium, going as much as 64 percent over non-branded units.1

Against this backdrop, Chelsea Residences by DAMAC offers a unique proposition, combining branded real estate, all sea-view apartments and curated amenities centered around football, wellness and resort-style living.